Tuesday, August 26, 2008


Have you ever wondered why certain search engines will give you the top ten results, with 2 results grouped together - kind of staggered one after the other but with the same website?
SEO Barcelona - Theming
SEO Barcelona - Theming
This is what's known as "Theming" and is a slightly different term to the literal sense of the word. Theming means that within the same search group (the examples shown here are in msn.co.uk and google.co.uk for Barcelona Apartments) certain pages are regarded as sufficiently similar by the search engine to be considered valid, and therefore are displayed as results for your search term.

This has a lot to do with good site structure. Many webmasters have been bamboozled as to why a PageRank 3 or 4 can always beat a PageRank 5 in results -and this is all down to theming. Let me give you a random example (but keeping it simple): a shoe shop website.

This shoe shop website might sell loafers, slippers, high-heeled shoes and trainers. These could all fit under the braod umbrella term of footwear. The importance is for there to be a logical, reasonable connection between each sub-category of the shoes/footwear to be able to be considered a "theme". For example, the site might target the following search terms:

comfortable footwear,
sports shoes,
ladies shoes,
women's shoes,
women's footwear,

Now a site that only deals with the variations on women's footwear (sandals, low heels, high heels, stillettos, etc.) is more specific and would therefore probably rank higher for this specific search term. However, you could try and beat this by using theming. For example, for each page regarding the different type of shoe, you could have 2 pages on that subject/list of products, and then the theme is not mixed up as much.

Themeing is a great way to ensure that google ranks your site for the search terms you are targetting, and also rewards you for good site structure in the results shown.

E-Marketing Strategies Barcelona

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