Wednesday, September 16, 2009

Spy On Your Web Users

As I've mentioned on many occasions, I'm all for experimenting and changing things on your landing pages to improve conversions. There are more and more tools becoming available for this kind of marketing - not really classed as SEO I suppose as it has nothing to do with your position in the SERPs, rather what happens when your visitors arrive on your website.

ClickTale Conersion Form Report

It's a great idea to have a few landing pages, long-tail keywords make up most of the web (it's true) and optimising just your main page is fools play as you may be missing out on some real opportunities and customers.

I've blogged before about ways to keep visitors on your website, and I'm a great fan of Google's free website optimiser tool, which allows you to perform split A/B testing and also Multi variate testing and will choose a winning combination. This is all good, but you never really know WHY the winning combination worked, right?

Step in ClickTale. This is by no means an affiliate post, rather something very cool which I wanted to share with you all. ClickTale is a simple javascript added to your website pages, similar to a Google analytics code or other tracking code which then "records" the actions that your website visitors perform. The results are quite fantastic, with scrolling heatmaps, hover maps, form analysis and actual videos of your website viewers for you to see just what people do when they land on your site. I've been using the tool for a couple of months, as there is a free version you can sign up for, and I'm very impressed.

Scrolling Heatmaps - Barcelona SEO

Some things you can imagine that people would prefer - move the image, make that bold type bigger or smaller, etc. but click tale shows you exactly the amount of clicks and hovers and basically everything that your visitor does.

Are you looking to improve conversions? Barcelona SEO can help. Contact me for more details. I also offer AdWords Managment and training in Barcelona, too.

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