Wednesday, January 6, 2010

Increase Subscriptions with Email Sign up

Despite the varied attempts at making RSS an open and easy thing for everyone to use, it's still pretty complicated to the everyday internet user. Most people recognise the difference between a typical website and a blog, and often people can stumble upon blogs when searching for something on the web. Now maybe the blog doesn't fulfill the original query's desire, but is still of interest and is something a user might want to look back on at a later date, with more time. This is what bookmarking is all about. But what about if you love the content on a site and want to subscribe?

Well, up to now there's been RSS, which is the norm for any site publishing new content on a regular basis. News, reviews, blogs all use RSS, and the unfortunate thing is that not everyone knows what it is or how it works. However, help is at hand. We're talking about e-mail subscription.

Adding meial subscribers through Feedburner - Barcelona SEO blog

Not only did hubspot recently find that if you're looking to add subscribers to your blog or your news feed, then 12 times more people will subscribe if compared to RSS, but it's a hell of a lot easier to simply type your email address into a box and subscribe than work out how to read your RSS feeds if you've never used a reader before, or have an intention to. What could be easier than opening an email in your inbox from your favourite blog?

For some strange reason, blog hosts like Blogger and WordPress don't use the email subscription widget as a default (although RSS is there). There is more than one free tool to enable email subscription, and despite Feedburner getting a little bit of a hard time over this sometimes, it's dead easy to set up.

First you need to set up a feedburner account, or if you have RSS through blogger, it's likely you already have one. Next you need to go into the feed itself from the default page, and then click the publicize tab, top middle. From here you'll see the third option down should be Email subscriptions. Click here, and then you have a couple of choices. If you're using typepad or blogger, you can simply convert the code into a widget and blogger will add that to your html template you already have in place (you may want to move the widget around - usually up to near the top). And that's it! from then on, you can manage your feed subscriptions and look into the stats any time you like. Given hubspot's anaylsis and the general idea of it being easier than RSS, I'd be surprised if you didn't see an increase in subscribers.

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