Wednesday, May 26, 2010

Opting Out of Analytics

Google has released this week two options with regards your searches being recorded/tracked and therefore used in...well, any which way they choose, really.
First was the https search, meaning you can search google with a secure web page and this does not third parties to be able to see what you're searching for - but Google yes.

Secure Search with SSL - BarcelonaSEO Blog

The second announcement is a plug-in/add-on meaning your computer will ignore any website which has Google Analytics on there. Any visit with the plug in would not register in your Analytics as a visit. I'm not entirely sure that the majority of the general public even know to what extent their visits to websites are indeed monitored, spied on and recorded, let alone if there is a method for their clicks to be removed and not recorded. So I can't see this having a massive impact on search logs, etc. (apart from within SEOs!) but it must be there for a reason, and Google tries to be transparent with regards privacy, etc. - or at least as much as Facebook (tongue firmly in cheek).

Are you looking to fumble through your web analytics to gain knowledge about your visitors? I can help. At Barcelona SEO we can check through your site together and work on a strategy to capture more clients and convert the existing ones. Website Promotion and refining is a logical process which we can all review from time to time.

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