The Importance of url Structure

With regards to on-site SEO, there are some small changes you can make to your site structure which can make a huge difference. One of the great things you can ensure you do - which might not sound all that important - is to have a good, clean url for each page. Ideally, you'd like to try and include the keywords for that particular page in the url, too, but without being too spammy. Search englines will rank you higher if you do this correctly.



Google recently made a move to adjust the amount of duplicate content within the SERPs, so they clearly think it's important, too. If you look at the url for this blog post (google owns blogger) then you'll see it's also important.

I speak from experience. I have had a client who was finding it difficult to break into the top 5 results for a certain set of keywords. They had very dynamic urls which we changed to html keyword-based urls and they shot straight up to number 1. I realise that sometimes it can be a huge job, especially if there are databases involved, as the parameters and list of urls could possibly be endless, but if it's something you can consider for a small to medium sized site, then I highly reccomend it.

Want to find out more about improving your website's performance? Please contact me at Barcelona SEO and we can chat about it.