Facebook Ads - a cheaper alternative to Google's AdWords.

Almost everyone has a Facebook account nowadays, and if you've had yours for a while you may have noticed ads appearing quite inconspicuously around a year ago. There is usually only 1 or 2 on any page, and they almost always have a small image. It's easy for you to set up your own account and create an ad to appear on Facebook's pages.

After quite a few months of trials and results, I can confirm that it's considerably more cost effective than Google, but with a major flaw - the reports are very simple and although I'm sure this is something that can be fixed, or may be a working process already, it's good to have an alternative.

There has been some buzz on various internet blogs and sites of talk of a Yahoo! and Google merger in the future, and whilst some people think this would be great, others are quick to point out that with such a huge market share, this new partnership would effectively control everything we see, and could hike up the usual PPC costs - simply because they could - and the small companies would have no other choice than to pay these higher costs. At least with Facebook, you have an alternative!!

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