The idea is that if you have a mobile device with Internet or wi-fi, and all your friends and family also download the application, you can see where they are! That's James Bond stuff, right?! Well, not quite. Google is obviously very privacy conscious so you can "lie" about your location if you need to be somewhere but sneak off somewhere else.
The launch describes it as being able to "see if your spouse is stuck in traffic" or if the flight of a loved one got there on time, blah blah...but I love this bit
"You not only control exactly who gets to see your location, but you also decide the location that they see. For instance, let's say you are in Rome. Instead of having your approximate location detected and shared automatically, you can manually set your location for elsewhere — perhaps a visit to Niagara Falls . Since you may not want to share the same information with everyone, Latitude lets you change the settings on a friend-by-friend basis. So for each person, you can choose to share your best available location or your city-level location, or you can hide."
So you can play hide and seek with your mates, by telling them that you're in various different locations - even a different country! I can see many a rich daddy installing the device on their kids' iphones as you read this, so as to keep track of their runaway teenagers - only to never know that when they've put Las Vegas as the destination to "fool daddy" they really are there!!
Of course the real winners here are Google who will be filling your google maps screen with up-to-the-second google ads, just to remind you that Pizza Hut has got a 2 for 1 on at the moment, and...hey, look at that, it looks like one of your mates is right around the corner, too!
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