New AdWords Certification

This week saw Google introduce a new method of certification for their AdWords platform. They have introduced a very thorough set of training pages for anyone to work through, and then you need to take the Google Advertising Fundamentals Exam, plus one more Advanced Advertising Exam. The exams have also been re-vamped with more ideal situations of best practices and real-time situations rather than a simple recall of knowledge like the ones in the past. Full details here.



The benefits of having a clickable badge with your credentials shown to the public directly from Google can have a massive impact on sales for an SEO, but it's also a great thing for any in-house advertising professional to have, and can help in cutting out your budget and getting the most from your advertising budget. Even if you have no intention of taking the exam, you can work your way through the training programme to improve your overall knowledge.

I offer Barcelona AdWords managment and set up, as well as long term website optimisation. Contact me for a chat about your website and how we can drive more traffic together.