Thursday, April 15, 2010

New Information in Webmaster Tools

Google's Webmaster tools is a valuable resource for any website owner, not just someone who is embarking on an seo campaign. The site's interface has slowly got betterand better at providing you with information about your site, and more importantly possible errors, broken urls and possible malware issues.

Top Search Queries - Barcelona SEO Blog

It's also a great way to check for backlinks which Google approve (although it's not 100% accurate) and just recently, Google has started to show the top search queries that your site is ranking for. This is a great way to check within the dashboard of your webmaster tools, the actual clickthrough rates of your top queries. Any information like this is a fantastic way to check your click through rates, and then try and improve.

There are many ways to look at this method. Maybe your landing page is a poor match for the keywords you have targeted or maybe the information is below the fold. Perhaps the calls to action are not good enough, or your snippets have not been marked up, as Google has also recently recommended. Remember that a click through is measured from how your site is displayed in the SERPS, so it's important to check the results pages yourself. Maybe your site is showing below 3 or 4 local listings, so it might be time to invest some time in Local SEO. Also remember that each data centre in Google will show different results depending on location, so this can never be 100% accurate, either, but it's a great start!

If you're looking to improve your web's click through rates, get in touch with me and I can help. Contact me through Barcelona SEO website.

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