Link Building - the Importance of Anchor Text

This may seem like a really simple posting and some of you more advanced readers may want to skip this, but I think it's important to get the basic things right. I've already talked about a few strategies to link building for your website, BUT what's also equally important is how you get these links.

Anchor text basically just means the text you use for the link - the actual words that the url will direct you to. These typically would be your keywords that you have optimised for that particular page on your website. This is very often overlooked by many website owners - and there needs to be no more proof that this. That's an example of anchor text right there. I've used the word "this" but sent a completely different url in there. The link shows that the words "click here" give an organic number 1 listing in the SERPS to Adobe reader!



So anchor text linking is very important for gaining your links, but it's as equally important ON SITE. Avoid using links such as the words "next" or "following page" or "continue" - and try and really use the keywords on your website. If you have a natural web design and layout, you will be able to direct your users exactly where you want them to go, so it's just as easy to optimise your on-site links which will help slightly improve your position on the SERPs as well as letting the crawling robots know more about your site and it's structure.

Would you like to optimise your website? I offer affordable website optimisation in Barcelona and also Barcelona SEO Training in your company so you can take control of your website's destiny and start seeing improvements.