Tuesday, March 3, 2009

Link Building - Article Marketing

As I've mentioned on a few occasions, building links is one of the most important parts to a good SEO campaign.

One-way links to your site are also a great start to building your link arsenal, but can often be hard to attain. Link baiting is one clear way of going down this route, but if your site/blog is new then you can post something as controversial or challenging as you like but if next to no-one sees the post then it will never become viral. So there's a great way of obtaining one way links AND the possibility of generating even more from this source, too. Article marketing.

Typewriter keys - Barcelona SEO blog

Article marketing is unique in that an article itself can become reprinted freely on any other website/blog, etc. BUT that you have two links to your site at the bottom of the article which always need to be re-printed along with the main body. So, if you write a good article about your niche, it might be re-printed on tens of other websites. If you write a great article, the viral aspect can earn you a lot of links - for free!

Now, some SEOs are announcing the early death of article marketing, with many sites allegedly using the nofollow attribute on your links. And there are now hundreds of article re-print sites offering this service. So my advice is to choose a handful of sites, and then track the links via your stats package (or Google Webmaster tools/Google analytics). Don't waste time writing an article and then trying to find all the possible sites you can - remember, google doesn't like duplicate content, so the vast amajority would be ignored anyway. The best idea is to write another article in that time, and build up your status as an expert in your field, which is great for branding and getting your name out there.

For more link building techniques and tips, contact me at Barcelona SEO - I'll be happy to discuss your website and help to plan a strategy together.

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