Link Baiting. Content is King.

Link baiting is possibly the best way to create 1-way links to your website and can provide fantastic results in a very short space of time, as it is considered viral.
The idea of link baiting is to create content on your website that people will want to link to, especially bloggers, social networkers (facebook, digg, de.licio.us, stumble upon,Myspace, etc. etc.). If you have something interesting, then it's natural that people will link to it. This can be done in numerous ways:

Create original content on your site. Content is King, and don't you forget it. If you have information on your site that is genuinely interesting, or perhaps gives an insight or another angle to the common viewpoint, then it's got a good chance of being tagged and linked to. Write unknown facts about your sector, or give a top 10 list - these are potentially huge winners, and if it spreads quickly, can earn you hundreds and ven thousands of links. Giving people something that seems unuique or something supposedly unknown is a very powerful viral technique.

Another way to gain popularity is to be controversial - challange a widely held belief, but be prepared to back yourself up. Also saying something nasty or unpopular can draw lots of attention, but be careful with the content you want to add to your site.

Giving something useful away on your site is another great way to gain links. A funny widget, or a genuinely useful tool that can lead people back to your site is very valuble.

Link baiting is something you need to try and persevere - maybe you won't get it right the first time round, but look at others doing the same thing and see how you can apply it to your sector.

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