Wednesday, October 8, 2008

Link Building - the time consumer.

According to SEO Guru, Aaron Wall, link building is the single most effective stratergy to ensure your rankings go higher in search engines. Here is a direct quote "Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings. "

Link building is, to be blunt, a pain. It is something very difficult to control and monitor, often frustrating and due to algorithm changes in Google (let's use Google as the example), can often wipe out weeks or maybe even months of work.

Aaron uses the word "trump card" to great effect, as any card player will know, you may be dealt several hands before being dealt a trump card. And even then a higher suit may win the game. Over the next few weeks, I am going to try and simplify the link building process with some stone wall SEO link building techniques, all of which are shown in greater detail in my SEO day training packages.

One of the most obvious link building stratergies is link begging. This involves writing to the webmasters of various websites you deem fit enough to link to your website, and asking them for a 2-way link.

So how do you find these websites? Well, an easy way of going about this is to look at your competitors, and let google do the hard work. If you type into google's search bar "links:" you will be presented with a list (not complete) of websites linking to this site. Contact these sites - it's likely that if they linked to your competition, they will be willing to link to your site, too. You can also check the same sites and click on their link pages, in case the google result has missed a few. Then check out the incoming link site, and if you like it, and think this would be valuable to your site, click on the linkpage of this site, too, and find out who is linking to them. And so on.
Link begging is a slow process and 70% or more of your emails will more than likely go straight into a spam box, or get deleted without being read. For this reason, it pays to take a little time to actually view the site you want to link to, and then comment on why you like it. A standard "Would you like to exchange links" email will go unread, but if you comment on a specific part of the site that interestsed you, and mention it, then you're more likely to get a positive response.

Please feel free to contact me for your Barcelona Online Marketing.

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