Thursday, October 23, 2008

Link building 2 - more stratergies to implement.

As previously mentioned link building is an integral part of any SEO campaign, and putting all your eggs in one basket is not reccomended. No-one ever knows if Google or any or the other search engines will de-value certain types of links you have built, which means if you have only concentrated on one main area, then this could seriously affect your position. Here are some new ideas to focus on your link building.

I have also already commented on Link Baiting, which is one of the best ways to gain traffic. You can also search forums in your sector, and become an active contributer to these forums. Over time you will be able to offer suggestions, with perhaps a relative link to your own site. Some forums also allow HTML links as a signature, giving you a pwerful anchor text to your site.

Setting up an e-mail signature in your e-mail with your main search terms is also a fantastic idea. This does not create immediate links which will show up in Google, but is creating Branding for your company, and making an unconscious association of the keywords with your comapny and website. This is also very important.

Become an active Blogger. Leave comments on other people's blogs and read around. If you don't know where to start, you can use Google's Beta Blogsearch. Use it exactly as you would the normal search bar, and this will give you related results from various time frames, starting with the most recent posts in your area. Don't Spam however, and remember that many comments need to be moderated before being published.

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