However, a recent thread over at techcrunch has highlighted the fact that many people feel they're being over charged for their accounts, with conflicting reports of clicks from Facebook compared the third party web analytics software. This is worrying as in some cases the ratio was said to be as bad a 1:10.
Facebook is a huge company who many believe have not been able to monetise their vast growth - the same kind of rumours flying around about Twitter at the moment. They are expected to raise $550 Million this year - over twice the amount raised in 2008, so that might be a big ask, especially as they're not the bigger player in the Facebook vs Twitter game in terms of growth.
I have 2 clients with Facebook ads, but we have had them on pause since December last year, so I can't comment directly on any known discrepancies with our Weblogs vs Facebook's spending/Billing cycles. What I will say, is that I won't be resuming either campaign just yet, until I can see a transparent solution (which if you read the techcrunch artile, Facebook cliam they're on top of it).
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