The Influence of Branding

I've mentioned before the importance of branding and creating an important idea of trust for your website users. Every company needs and depends on this - even the search engines. Google's huge market share as a preferred search engine in the US is around 70% and only slightly less in the UK - so it's important to keep the branding up, to keep the users coming back.


There is a premise that you will always return to a search engine - like a store - to find what you're looking for, even if the products (in this case the results) start to worsen. With the arrival of Bing and Microsoft's intention of winning back some of that huge market share, Microsoft employee Michael Kordahi has developed a Blind Search Page which I think is a great idea.

The page has a search bar at the top, for you to search for anything you like - kind of like any normal search engine. However, the results page will show you three columns of results, from Yahoo! Google and Bing, but without the branding. You need to review the results, compare and then vote for the column you think has fulfilled your enquiry. Once you click, the results are revealed.



I think it's a very fun tool to play with - to have all 3 results on the same page right next to each other, and have enjoyed playing around with it. I suggest you give it a go and see what you think. Feel free to leave a comment below.

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