Google pulls plug on Yahoo! merger

I had commented recently on the possible merger of Yahoo! and Google for search and Ad results. This was announced back in June, and had a mixed reception. I think people's main fears were over the monopoly over Internet Ads that Google (or new Google-Yahoo!) would have. They could effectively charge any amount they wanted for Ads and the advertisers would have no other option than to cough up.

Well, people, fear not. Google has anounced that the deal isn't going to go ahead. Read the post, it's not too long. I think they have basically listened to the many worried bloggers and companies already using their services, and realised that it wasn't going to benefit them as it could lead to boycots, etc. Who knows.

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