Thursday, November 27, 2008

Scamming Page Rank

It's fairly widely accepted by most SEO's that your page rank may have no bearing whatsoever on your actual position in organic SERPS. In other words, the top 10 results on any SERP will not necessarily be in descending Page Rank order - it's quite easy for a PR3 to beat a PR5 or PR6 site, for example.

However, some SEO's are convinced that their time is best spent trying to get a higher PR (I'm not one of them). So much so, that they are using some fairly sneaky techniques.
Barcelona SEO - Googlebot
Readers of Google's Webmaster Blog will have seen how recently, the Google Bot has been going on a few dates with some amusing results. This light hearted look at some of the best ways to "please" Googlebot and help with Internet crawling, looked at 301 & 302 (307) redirects amongst other topics. For those of you who are not familiar with the codes, they are codes for human users and search bots alike - re-directing the user/search bot to another page, presumably as the existing page doesn't exist anymore. 301 is a permanent redirect, and 302 is temporary.

Certain webmsaters or SEO's are exploiting the idea of the redirect, by using 302's to point their site to a higher PR site. This can all be very confusing, and there are ways to check. For example, in Google, you can type and then check the number of links to that site, for example. If it's ranking as a PR5 but has only 200 links, chances are it's a fake.

Another much quicker way is this handy check page rank tool which delivers a real result for domain name (with or without www), in just a few seconds, and is very relaibale.

These, and many other Black Hat techniques should be avoided to acheive sustainable results in the search engine results pages. Training can be given on thse topics by Barcelona SEO company.

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