Sunday, November 2, 2008

Google Chrome - Monopoly of the Web

As I previously mentioned in this post, Google's chrome as a first web browser is a great change from the usual tab-enhanced browsers available thus far. Depending on the success of Chrome (and then subsequent versions), it would be no surprise to one day see Google's products being installed into computers at factory level as an Operating System.

Of course, Google is extremely clever in releasing Chrome - it also means that Google is collecting Data from all of the users of Chrome and adding it into their search algorithms. I have previously mentioned that Google is all about the end user, and with "Universal Search", started in 2007, results are far more based on user CTR rather than SEO stratergies (as was the case, say, 8/9 years ago).

This massive source of information makes Google even more powerful in understanding the profile of the everyday user in search as a concept. There has been talk over recent years of a possible Yahoo! - Google merger - with mixed results. The primary concerns are that Yahoo!'s results would be seen as somewhat "diluted" due to the massive market share that Google has at the moment. Also, this would leave the third most popular search engine - MSN - at a serious disadvantage, as the new merger of Yahoo! Google would hold more than a majority stake in search, if not the web.

Translate this to the current advertisers (where Google makes the most money), and one could be forgiven to beleieve that the merger could then simply hike up the prices of PPC, etc. and the advertisers would have no other choice but to accept.

So what's the solution? I think that Google would somehow have to "share" the information which it collects and distribute on a fair basis so as not to have an unfair market share. What cannot be controlled is the popularity and confidence Google has earned amongst internauters, and their popularity would never diminish if this information was shared. However, I don't see Google sharing such information as an event happening in the near future - maybe you guys can correct me?! I'm leaving this one open to suggestions and comments, so please feel free to correct me or add your comments. Thanks.

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