Sunday, November 16, 2008

Google Site Links.

You may have noticed in search results displayed by Google that certain websites have the usual Google text (Title, Header and then the meta description and URL) but they also have sub-headings which are supposedly to help with the navigation of "bigger sites".

Well, tests have shown that these 8 results that follow are simply those which receive the most Click Through Rates (CTR) from Google's point of view.

This re-enforces the view that if you have good site navigation, and send your users naturally to where you want them to go, and not where they think they need to go, then your results on Google Site links will come up trumps.

Only Google decides on whether they think your site needs extra navigation or not, and there is no way to manipulate this system in order to have a larger listing, however, it is all important to ensure good site navigation in case this does one day happen. I am happy to consult with regards site design, and make any suggestions as part of an SEO package.

Search Engine Optimisation Barcelona with Barcelona SEO. Pleae enquire for a no obligation quote.

No comments: