Google's New Keyword Tool

Selecting Keywords for your SEO strategy or Pay Per Click campaign is getting easier. The Keyword tool within Webmaster Tools and the AdWords set up was fairly basic beforehand, but then they introduced (supposedly) real time search results into the equation in an effect to make your keyword choices more accurate. What it actually did was to include the braodest search terms for your choices, often promting you to add these keywords, and pay more money on a campaign. Sometimes people are blinded by the authority Google holds and take everything as a great tip.


Google's Search Based Keyword Tool has recently surfaced, and to be completely honest, I haven't had the chance to thoroughly work my way through it and see the potential benefits. The great difference with this new tool is that you can introduce any url from your website, and then Google throws up the most recent search terms that have given your url for that month. Click on any keyword term and then Google Insights pops up. Although you're hardly going to see any miracles here (kind of like Google trends in terms of vague curves etc.), it still gives you a good idea as to the numbers of SERPS being displayed and has a handy filter which, if there is enough information, can give you great demographic ideas to base your techniques on.



If you have time, check it out, and let me know how you get on.

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